Apply Lean, for breakthrough sales & gain competitive advantage
- Lean Thinking promotes to continuously improve the way we work with focus on elimination of waste.
- Lean focuses on creating customer value.
- Lean applications majorly focused on manufacturing companies & delivered breakthrough results.
- Subsequently lean was also to newer areas such as services, trade Etc. Now Organizations have started applying Lean in Sales.
One of the main objectives of lean thinking in sales is to optimize & improve sales effectiveness through elimination of redundant processes. Applying Lean in sales helps organizations to understand their systems, identify the root cause of performance issues and design more of a customer-focused & efficient sales process, resulting in customer delight
Sales process can also be measured & improved. Applying Lean to sales processes, can help solve many Sales Challenges like, delays in Follow-ups, working on Low probability deals, delays in generating proposals, time spend on solution development etc.
Kevin Klump, the Director of Operational Excellence at Parsons & Associates & a Certified Lean Process ‘Sensei’ applied lean principles in sales organizations across the world & identified over 85% of average sales process to be redundant. For sales organizations to leverage lean benefits, it is imperative to comprehend sales as a measurable process which can be enhanced. Whether documented or not, it important to recognize the sales process. Thereafter, understanding the lean principles and its various elements applicable to sales processes will facilitate in deriving an approach to apply lean in sales. Organizations that applied lean principles in sales have seen increased in the process efficiency by 60% in terms of cost & time.
Lean Is Journey of Continuous Improvement to maximize value & deliver faster
Yes, Lean Works In Sales.
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